By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of contemporary many years like few different marketers of his time. during this deeply own publication, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own reviews.
A worldwide Lesson plumbs the extreme intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of global conflict II to his socially wide awake offerings as a tender businessman.
The hopes and demanding situations of booming Fifties Germany stimulated Mohn’s early years as an entrepreneur in lots of methods. He fast understood that to achieve success he needed to mix fiscal pondering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to an international media company, he discovered how vital it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the conflict during the age of globalization–Mohn fostered a winning company tradition that served as a version for company leaders around the globe.
A worldwide Lesson finds the explanations that guided Mohn’s improvement, and stocks how his kin origins and private studies formed his life’s paintings. His tale can be a testomony to his management. all through his lifestyles and occupation, Mohn has promoted a different and critical philosophy: fiscal pondering and democratic tradition can't be in opposition–and in simple terms by means of status up for humanity do we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn