By Aaron Duplantier
but a lot of truth television and social media is understood through either shoppers and creators of content material to be scripted or contrived.
Addressing this challenge deepens shopper engagement, as authenticity turns into a preoccupation using the extension of a brand new media ethic of fact and savvy. This dynamic is essential to knowing shoppers’ altering attitudes in regards to the media they value.
truth television, fb and YouTube have created a paradigm shift within the media panorama. examining those 3 tested platforms—all of that have a stake within the dialog approximately authenticity—this ebook sheds mild at the complex behaviors and offerings of media consumers.
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Authenticity and How We Fake It: Belief and Subjectivity in Reality TV, Facebook and YouTube by Aaron Duplantier